The Rioja Health Foundation and JOSE SAENZ SL sign a collaboration agreement to finance a research project called Epigenetics and Rubinstein-Taybi Syndrome.

The FEEL project constitutes "a unique bet characterised by a personal, original and united philosophy". FEEL is a project created through a combination of creativity, innovation, technology and personalisation and involves opening a new line of social action focused on research into rare diseases.

Rubinstein-Taybi syndrome is a genetic disease characterised by the presence of wide thumbs and first toes, facial abnormalities, slowed growth and learning difficulty. Its incidence in the general population is difficult to know, as many cases may be unidentified or misdiagnosed, but its frequency is estimated at around 1 case per 125,000 births.

Signature of the collaboration agreement between RIOJA HEALTH and JOSE SAENZ.

Presentation of the FEEL collection and its solidarity campaign, with Isabel Gemio broadcasting her programme live from the JOSE SAENZ facilities.


JOSE SAENZ with the RURAL brand also participates in the "HEALTHY FOOT” project, which we collaborate in together with the General Council of Official Colleges of Podiatrists and another nine companies related to health and welfare.

A project that essentially consists of MAKING THE POPULATION AWARE OF THE IMPORTANCE OF FOOT CARE, an afterthought at periodic medical examinations, where priority is given to sight or oral care. The aim is to make people aware of how to choose the right footwear and products for their feet through the recommendations of the PODIATRIST, a highly qualified professional.

And... why RURAL?

Because RURAL is an incredibly comfortable, multifunctional footwear which is suitable for intensive use and different dress senses. 

Because RURAL is a system patented by JOSE SAENZ, with a modern, natural and above all, healthy design. 

Because RURAL has a sole that improves blood circulation in your feet thanks to its air chambers, has a menthol aroma that gives a feeling of freshness and improves breathing, essences of eucalyptus with anti-bacterial treatment that calms skin and muscle conditions, and is made with a natural leather that allows perfect transpiration.

We think that the union of the hard work behind RURAL together with participation in this project can be an attribute that allows our product to stand out.

Because "to walk comfortably is not only a matter of chance, but of intelligence". 

Those who buy RURAL have taste and like to walk comfortably.

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