Given José's entrepreneurial zeal, and being a fashion sector similar to footwear, this year he has begun a new journey in the textile sector with LOIBA, a Galician in-house design casual clothing brand for women.
LOIBA was born as a women's fashion brand in 2010, designed to dress a modern and elegant woman with timeless garments and a careful tailoring of Spanish manufacture, using top quality fabrics that follow the latest trends, and without sacrificing comfort.
Throughout these years, LOIBA has participated in different national and international fairs such as MOMAD METROPOLIS, PURE LONDON, MODA UK or WHO NEXT PARIS, where it was selected in 2017 by PROMOSTYL (International Style and Design Office) "as one of its ten favourite brands".
In 2018, José Sáenz Garrido entered into management of the brand with a renovation project and a clear commitment to internationalisation, prestige and image.
The incorporation of their own team in the clothing brand allows creation, design and, above all, personal philosophy to set the first objectives of "providing clothing and footwear to the same woman". The foreign market thus becomes a key piece for the firm, firmly targeting multi-brand stores that are committed to quality and design throughout the world.